From Thailand to Tunisia: Destination Guide Website Copy for loveholidays

In late 2020, we were approached by loveholidays (the UK’s fastest-growing online travel agency) about adding some detailed travel guide content to various destination pages on their website. Specifically, they wanted 1,750 words of content for each page, written to a strict format that included sections like ‘things to do’, ‘food and drink’ and ‘FAQs’. Naturally, we were delighted to help. After completing an initial batch of 10 pages, we were then given a large, monthly commission to deliver pages in batches. To date, we’ve completed literally hundreds of different destination pages, varying from entire countries and major cities down to small islands and even specific resorts.

Below are short extracts from just five of the guides we’ve written over the last few months – that’s one for each of Asia, North America, Europe, The Caribbean and Africa. Simply scroll down to read them. If you want to enjoy the full guides – and get some great holiday offers – you can click the links through to the loveholidays website…

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Our Travels: Cayman Islands

When our World Words team aren’t putting pen to paper, you’ll likely catch them jetting off to colourful cities, lush rainforest landscapes or coastal idylls in search of new adventures. Quelle surprise – travel writers love to travel.

These globe-trotting habits are in part what makes our content as good as it is. Every perfectly-crafted sentence we write can be backed up by extraordinary personal experiences, whether that’s hiking in the craggy Patagonia peaks, marvelling at ancient statues on Easter Island or chowing down on mouthwatering street food in Bangkok.

As well as helping us craft inspiring copy for clients, we like to share these incredible memories through our blog series, Our Travels. This month, writer Jemima ventures to Grand Cayman – the largest of the Cayman Islands – for the sixth (!) time, and reveals what there is to see in this Caribbean paradise. It’s not only beautiful beaches…

Jemima soaking up some afternoon sunshine on Seven Mile Beach.
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From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

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