Our Travels: Tel Aviv, Israel

At World Words, we put our money where our mouth is and get out there exploring and experiencing first hand all of the amazing places we write about. One of us can always be found off somewhere, whether an exotic far-flung destination such as The Gambia, Guatemala or India, or a city break closer to home like Tallinn, Lisbon or Venice.

When we’re at our desks, all those experiences come tumbling out, creating insightful, factual and inspiring travel content. We love to relive our personal trips, and do so for our clients in the forms of blogs, guides and web copy.

This month, World Words writer Samantha recounts her trip to Tel Aviv, a city capable of surprising even the most unflappable of travellers. Cosmopolitan, edgy yet also child-friendly, it is Israel’s hippest destination. Here’s why…

Sam and her family enjoying one of Tel Aviv’s beautifully sheltered, sandy beaches.

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Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Travels: Orchha, India

We’re always on the go here at World Words. Travel is a way of life for us – almost as much as writing. When we aren’t busy exploring somewhere new, we’re writing up our most recent adventures (while booking our next one).

In the Our Travels blog series, our team of writers and editors recount their experiences of destinations all across the globe. We’ve blogged about trips to ItalyGuatemala, BelarusSpain, Oman, Ireland… and that’s only the start.

This month, staff content editor Eilidh shares her latest travel experience. Hot on the heels of a trip to the Biennale in Venice, she jetted off on a guided tour of Orchha in Madhya Pradesh, India. Scroll on down to read all about it…

Eilidh taking in the view from the top of one of the Chhatris Cenotaphs.

Eilidh taking in the view from the top of one of Orchha’s chhatris, or cenotaphs.

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Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

creativity-819371_1280 Continue reading