Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Travels: Dubai, United Arab Emirates

The World Words team don’t simply write about travel, they live and breathe it. Whether it’s a remote corner of the British Isles, an idyllic European island escape or an old-timey North American city, this intrepid bunch have never met a holiday they didn’t like. So, with that in mind, we’ve asked them to jot down the highlights of some of their recent trips in a blog series we call Our Travels. This month, World Words writer Georgia spends a week in Dubai.

With a young son in tow, Georgia discovers an epic underwater zoo, stylish beach clubs and the real meaning of the world superlative – starting with the tallest building in the world. Simply scroll down to read about her travels…

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Georgia at the top of Burj Khalifa (the tallest building in the world) with her infant son.

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Singapore: A Region Guide for HomeAway

Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

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Photo Xpeditions: Hidden Myanmar Photographic Travel Itinerary

Travel and photography go together like steak and frites. But how can you get more out of your travelling snaps?

That’s the question one of our clients, PhotoXpeditions, is helping to answer. Through a range of photographic workshops, PhotoXpeditions takes participants on exciting travel adventures to such far-flung destinations as Andalusia and Peru – and all to practice their photography skills. During their travels, they are accompanied by a pro photographer who shares the tricks of the trade and offers advice on how to capture that perfect image.

Recently, we at World Words have been busy writing engaging photography-focused travel itineraries that reveal the details of PhotoXpeditions fantastic workshops. In the past, we’ve worked our magic on tailor-made photo tours through Northern Spain, such as this ‘On the Footsteps of St. James’ itinerary, but most recently we have turned our attention to Asia, helping to pen engaging travel itineraries for the likes of Myanmar and Japan.

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