Tips & Tricks

Silverkris Guide to Malé, The Maldives

A destination guide for Silverkris (Singapore Airlines in-flight magazine), November 2017
"With over 130,000 people squeezed into two square miles, Malé is a bustling and fast-paced capital - the antithesis of the laid-back island resorts that draw most tourists to The Maldives..."

How to Turn One Hotel Content Idea into a Dozen

Travel content writing advice for Hotel Speak, October 2017
"For hotel marketers, generating new topics and ideas for content is a never-ending task. If you’re feeling uninspired, let us share a handy technique to get your creative juices flowing..."

Choosing the Best Content for Your Hotel Brand

Travel content writing advice for Hotel Speak, June 2017
"So how do you know what form of written content to use? Should you produce a local area guide, a destination feature article or a even a slideshow? Before you decide, consider this..."

Cultural Sensitivity in Hotel Blog Content

Travel content writing advice for Hotel Speak, May 2017
"Cultural sensitivity and awareness is a topic that is all-too-often overlooked in travel content. If you're writing about location, ethnicity and society, complicated politics will come into play..."

Seven More Tired Travel Content Writing Clichés

Travel content writing advice for Hotel Speak, September 2016
"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."

Five Great Rio Escapes During the Olympics

A blog post for HomeAway, August 2016
"If you are lucky enough to be in Rio to watch one of the world's greatest sporting spectacles and need to escape the bustling city crowds in your downtime, here’s where you should go..."

Kuoda Travels Website Content

Website copy for Kuoda Travels, July 2016
"We actively seek out the undiscovered: the hidden-away wonders, the lesser-known locales and the out-of-the-way attractions. In short, things that have yet to make it into a guidebook..."

Oliver’s Travels Guide to Wales

A destination guide for Oliver's Travels, June 2016
"Wales has its own unique culture, its own distinct language and its own stunning landscapes. The fiercely proud people are also fiercely welcoming, greeting you with a smile and a pint..."

London’s Best Parks (For A Great Escape)

A city guide for Buggl, June 2016
"This East End park, opened in 1845 and subject to a recent multimillion pound makeover, is far less prim and proper than the capital's Royal Parks, affording it a more laid-back charm..."

Oliver’s Travels Guide to The Cotswolds, England

A destination guide for Oliver's Travels, April 2016
"Straddling several counties, the Cotswolds boasts undulating hills and farmland, spectacular architecture and monuments and some particularly charming villages made for day trippers..."

Oliver’s Travels Guide to Scotland

A destination guide for Oliver's Travels, March 2016
"The Scots are fiercely proud of their nation - and rightly so. This compact country has two of the UK’s most exciting cities and one of Europe's last remaining patches of true wilderness..."

Oliver’s Travels Guide to the Algarve, Portugal

A destination guide for Oliver's Travels, February 2016
"Away from those high-rise resorts is a natural, unspoiled coastline; wide sandy stretches and rocky coves, edged by clear-as-glass sea one side and distinctive red-hued cliffs the other..."

Why Hotels Should Keep on Blogging

Travel content writing advice for Hotel Speak, February 2016
"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."

Oliver’s Travels Guide to Languedoc, France

A destination guide for Oliver's Travels, January 2016
"With its cultural idiosyncrasies and independent identity, Languedoc has long marched to the beat of its own drum. Yet, from Romans to Moors to Cathars, it wears its long history proudly..."

Five Top Tips for Editing Your Travel Content

Travel content writing advice for The Instinct by Media Kitty, January 2016
"Tighten up your travel prose by removing redundancies, like 'past history' (history is always past), 'descend down' (it isn't possible to descend up) and 'enter in' (you cannot enter out)..."

Oliver’s Travels Guide to Aquitane, France

A destination guide for Oliver's Travels, January 2016
"With Atlantic beaches, buzzy cities, medieval villages and chateaux-dotted countryside in its armoury, the vast and astonishingly diverse region of Aquitane is a sure-fire crowd-pleaser..."

MERGE: Festival Fun on London’s Artistic Bankside

A blog post for Samsung Live, December 2015
"Everyone in London knows that the Southbank is where all the city's artists hang out. So it's no surprise that it is also home one of the wackiest and most inventive festivals anywhere..."

10 More Content Writing Clichés to Avoid

Travel content writing advice for Hotel Speak, December 2015
"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."

Oliver’s Travels Guide to the Dordogne, France

A destination guide for Oliver's Travels, December 2015
"This sunny, serene and languorous corner of the country is dotted with pretty chateaux and imposing bastides - entering the Dordogne is like yielding to a pleasant, drifting daydream..."

Alice Sachs Zimet: Stradding Arts and Business

An article for Private Air New York (Fall Issue), December 2015
"Alice likes to get in early. Not only did she begin building a collection when the photography market was nascent, she also pioneered the first sponsorship program at Chase Manhattan..."

Three Restaurants With Only One Item On the Menu

A blog post for From the Grapevine, November 2015
"From grilled cheese to peanut butter, restaurants with variations on a single dish are now big hits worldwide. Novel byproducts of an overcrowded restaurant scene, or something more?..."

Open House: Unlocking London

A blog post for Samsung Live, November 2015
"Curiosity is part of the human condition. So it's little surprise that Open House, during which hundreds of private buildings in London fling open their doors to the public, has been a hit..."

Oliver’s Travels Guide to Ibiza, Spain

A destination guide for Oliver's Travels, October 2015
"It may be renowned as the clubbing capital of the world, but after-dark adventures are just a part of Ibiza’s charm. In fact, the majority of the White Isle is far more low-key and laid-back..."

Five Content Editing Tips For Your Hotel Website

Travel content writing advice for eHotelier, September 2015
Whether it’s a room description, or a blog about local attractions, editing is key to ensure your hotel’s written content does its job. Here are five tips to improve the efficacy of your editing..."

Only in Scotland: Six Uniquely Scottish Experiences

A blog post for VisitScotland, September 2015
"From scuba diving among German warships to hiking between curious Highland Cows, from gigantic viaducts to deep vaults, here are six of my favourite uniquely Scottish experiences..."

10 Content Writing Clichés To Avoid

Travel content writing advice for Hotel Speak, September 2015
"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."

Tel Aviv’s Top Vegan Restaurants

A blog post for From the Grapevine, August 2015
"Recently revealed as the most vegan-friendly destination in the world by New York website The Daily Meal, Tel Aviv's meat and dairy-free restaurants continue to sprout up like crops..."

The World’s Best Long-Distance Trails

A blog post for From the Grapevine, August 2015
"If you're looking for a true-blue away-from-it-all wilderness escape, try Southwest Australia’s Bibbulmun; a track that puts hikers out in the Australian bush where solitude is guaranteed..."

Timing is Everything for Hotel Content Marketing

Travel content writing advice for Tnooz, July 2015
"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."

Why Every Hotel Needs an Editorial Calendar

Travel content writing advice for Hotel Speak, June 2015
"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."

Búzios in Brazil is Where Beaches Beckon

An article for Luxe Magazine, May 2015
"When urban-weary cariocas need a breather from Rio’s inexhaustible energy, Buzios is their go-to destination. The peninsula’s seductive shoreline has Rio de Janeiro refugees smitten..."

The Best Curry Houses in East London

A city guide for Buggl, April 2015
"Brick Lane may be synonymous with curry, but with so many similar restaurants on a single stretch, it can be hard to tell the good from the bad. Our advice? Head around the corner..."

Discover Devon, Come Rain or Shine

A blog post for Discovery Holiday Homes, April 2015
"Prepare for any eventuality with our list of Devon highlights: five for sunny days when good weather draws you outdoors; five more inside options for shelter when the heavens open..."

Tuscany Escapes: An Introduction

Website copy for Tuscany Escapes, March 2015
"There are legions of other alluring Tuscan towns, hilltop hamlets, coast-hugging villages and rural estates to be explored and experienced, each with its own unique identity and flavour..."

Thrift Shopping in the East End of London

A city guide for Buggl, December 2014
"Taking up a cluttered space off Brick Lane, Absolute Vintage stocks the good alongside the bad; it's up to you to sift through to determine what’s what. Prices start low but quickly rise..."

Top Xmas Activities in Shaldon & Teignmouth

A blog post for Discovery Holiday Homes, November 2014
"See stalls piled high with local crafts and Christmas goodies, heat up frosty hands with cups of warming mulled wine and enjoy the singalong soundtrack of carols and seasonal ditties..."

Israeli Food Heats Up the Streets of London

A blog post for From the Grapevine, November 2014
"A new crop of Israeli-style restaurants in London, including The Palomar, Gail’s Kitchen and Honey and Co, is sending tongues wagging, critics raving and diners clamoring for tables..."

Top 10 Festive Activities in the South East

Newsletter content for Discovery Holiday Homes, November 2014
"Few things can produce that warm and fuzzy festive feeling more than ice-skating, and the Brighton Royal Pavilion is by far the prettiest ice rink in South East England this Christmas..."

London’s Best Lesser-Known Museums

A city guide for Buggl, October 2014
"This guide will tell you all about the London museums you've never heard of, from an oft-overlooked bell foundry in the East End to an eclectic gem hidden south of the Thames..."

Costa Rica: Luxury Journeys

Multiple tour itineraries for Independent Luxury Travel, August 2014
"Whether whitewater rafting on river rapids, ziplining through the rainforest canopy or getting up close and personal with Capuchin monkeys, Costa Rica means exhilarating experiences..."

Heading South: Investing Down Under

An article for Private Air Magazine, January 2014
"From stately farms to vivacious vineyards to sparkling sea and sunshine, the Australian and New Zealand real estate markets offer a diverse and luxurious range of investment homes..."

The Purple Passport: A Guide to the High Life

An article for Private Air Magazine, January 2014
"Founded in 2010 by two intrepid New Yorkers, TPP provides bright and smart online guides – and occasional e-books – to the crème de la crème of decadent global city destinations..."

Peru-Bolivia-Chile Tour Itinerary

A tour itinerary for Viventura, January 2013
"Spanning Peru, Bolivia and Chile, the Altiplano region features some of the most spectacular scenery in South America: thermal geysers, tall mountains, and the largest salt flat on earth..."