Hotel Speak

Seven More Tired Travel Content Writing Clichés

Travel content writing advice for Hotel Speak, September 2016
"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."

Why Hotels Should Keep on Blogging

Travel content writing advice for Hotel Speak, February 2016
"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."

10 More Content Writing Clichés to Avoid

Travel content writing advice for Hotel Speak, December 2015
"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."

10 Content Writing Clichés To Avoid

Travel content writing advice for Hotel Speak, September 2015
"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."

Why Every Hotel Needs an Editorial Calendar

Travel content writing advice for Hotel Speak, June 2015
"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."