How to Turn One Hotel Content Idea into a Dozen
Travel content writing advice for Hotel Speak, October 2017
"For hotel marketers, generating new topics and ideas for content is a never-ending task. If you’re feeling uninspired, let us share a handy technique to get your creative juices flowing..."
Choosing the Best Content for Your Hotel Brand
Travel content writing advice for Hotel Speak, June 2017
"So how do you know what form of written content to use? Should you produce a local area guide, a destination feature article or a even a slideshow? Before you decide, consider this..."
Cultural Sensitivity in Hotel Blog Content
Travel content writing advice for Hotel Speak, May 2017
"Cultural sensitivity and awareness is a topic that is all-too-often overlooked in travel content. If you're writing about location, ethnicity and society, complicated politics will come into play..."
Seven More Tired Travel Content Writing Clichés
Travel content writing advice for Hotel Speak, September 2016
"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."
Why Hotels Should Keep on Blogging
Travel content writing advice for Hotel Speak, February 2016
"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."
10 More Content Writing Clichés to Avoid
Travel content writing advice for Hotel Speak, December 2015
"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."
10 Content Writing Clichés To Avoid
Travel content writing advice for Hotel Speak, September 2015
"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."