How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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How to Always Deliver Your Work to the Deadline: Our Advice for Travel Writers

The reputations of content writers and editors live and die by their deadlines. A late hand-in is one of the worst sins a writer can commit. Repeated missed deadlines can strain client relationships, damage your reputation and, ultimately, impact on your income. Even if your failure to meet a deadline is a rare occurrence – even if it’s a one-off – it will almost certainly kill hopes of a repeat commission, and put a permanent black mark next to your name.

The harsh truth is that it doesn’t matter how busy you are or what else is happening in your life – whether you’ve taken on too many commissions, or are juggling work with personal issues – at the end of the day, clients (quite rightly) demand quality, on-time content without exception. If you can’t deliver, they’ll find someone else who can.

If you are a writer or editor who needs help meeting your deadlines, the reliably punctual team of expert writers and editors at World Words is here to help. Read on for our top tips on always being dependable with deadlines.

Tempus fugit

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