Monthly Archives: October 2017

More of Our Top Autumn Travel Content

Autumn has well and truly arrived: there’s a nip in the air, a peppering of russet on the trees and decorative gourd displays every which way we look. It’s one of our favourite times of year, so we’re sharing some more of our best autumnal travel content (just in case you missed it, here’s our previous selection of fabulous fall-themed content).

First up, we pulled out an article we wrote on an increasingly popular phenomenon: light festivals. This blog post was originally penned back in March, but we felt it was a timely inclusion, as one of the highlights of the light art calendar, Prague’s Signal Festival, gets underway this October. And speaking of autumn festivals, we’ve also dug up our write-ups of London’s Totally Thames and Merge festivals, which take place this September and October.

And because autumn also coincides with wine harvest season in much of the Northern Hemisphere, you’ll find a feature we wrote back in 2014 on the ultimate Napa Valley weekend. Last but not least, for those planning some last-minute autumn trips, we have included a recent travel guide to Ireland we wrote for Oliver’s Travels. We think the Irish landscapes are arguably at their most beautiful when hues of gold, orange and red invade all that green.

photo-1446413145391-40052a2477ee Continue reading

Our Travels: Southwest Belarus

We are an extremely well-travelled bunch here at World Words. Between us, we’ve been to literally hundreds of countries in all four corners of the world (personally, I’ve been to more than 80). Of course, much of this is in the name of work, allowing us to provide comprehensive destination expertise for our clients. But some of it is simply for the pure joy of travel. After all, we all chose to be travel writers because, first and foremost, we love to travel.

This Our Travels blog series allows us to share our passion for overseas adventures directly with you. So far, we have recounted our tales from a whole host of destinations right around the world, from Quebec City to Northern Oman, Isla Canela to Alaska. And this month, we are venturing deep into previously undiscovered territory, with one of the least-visited countries in Europe (for now). So join our editor-in-chief Joe on his trip through Belarus…


Joe taking a break from tracking European bison in Belovezhskaya Pushcha National Park.

Continue reading

How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

iphone-624709_1920 Continue reading